Responsive Design Vs. Mobile Microsites

Posted by jonmikelbailey under Resources
From http://myqrosites.com 3956 days ago

Mobile is now a mainstream marketing channel. It’s not becoming one, it is one…

“…in 2012, the U.S. saw a 55% increase in smartphone subscriptions to …98 million…, representing nearly 42% of all U.S. mobile users.” -According to Snaphop.com

And these numbers continue to grow. The question is, how do you take advantage of this growing audience segment?

There are plugins and coding solutions that can be implemented on your website that will automagically reformat it for mobile devices. But, is this always smart? Is your current desktop website content really the same content that these mobile users are looking for?

The answer is of course… maybe. You have to understand the application. How, where and when will this user be accessing this content on mobile? What is the context???