Self publishing can be an important tool for small business. Books on your area of expertise can create a whole new product line for your business and now getting published is no longer the obstacle it once was. The self publishing revolution with technologies like print on demand at the forefront have revolutionized the publishing industry. This "Guide" to the self publishing world from 5 min Life Videopedia is a good starting point including some great Website resources and services near the end to get you started. But remember, there are lots of services out there so do your research before making up your mind.
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