BizSugar.com › Resources › The Dos And Don’ts Of Email Marketing Automation

Marketing Automation is rapidly transitioning from cutting edge new technology to an absolute “must have'” for all businesses. Whether you work for a B2C company wanting to send reminders to convert site visitors interested in your products or a B2B company who needs to nurture leads along a complicated buyer journey, marketing automation is one of the most effective tools for converting prospects.