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Using an App for Marketing: Appland Thinking Harnessed By RedOakSnap

Posted by xcelbusiness under Resources
From http://bloggertone.com 4722 days ago

Mobile technology presents a whole new range of possibilities for digitally building a business. This interview looks at using an app to generate sales leads.

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Written by nialldevitt
4723 days ago

Hi Helen, Accountants are sometimes given a bad press over their use of new media so this is an important example and demonstrates how apps can be utilised for B2B. I love the way John segmented and effectively targeted his customer base through identifying customers who has “Sent from iPhone” via their CRM, what a really smart move. In fact, he sounds like a really smart operator, full stop! Another great interview, well done :)

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