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Much has been written about why customers buy. There are theories about timing, about making sure you're in front of the right prospects, about the role of trust...

But not as much has been written about why customers don't buy.


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Written by lyceum
4666 days ago

Skip: As an experienced purchaser, I look forward to listen to this podcast. One reason could be that the salesperson is not listening to the customer. What's the problem you want to have solved with this purchase? What do you need at this buying moment? A purchaser looks mainly at quality, price and delivery (lead) time.
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