BizSugar.com › Sales › 10 Better Ways To Build Rapport! — Paul Castain's Sales Playbook

A sales trainer walks into a room of sales reps and asks them how they build rapport and guess how they respond?

“I generally look around my prospect’s office to see what they are interested in and make conversation based on what I see”

You saw that one coming right?

Do you think that approach might be a tad predictable too?

Just for the heck of it, here are 10 things for you to think about, beyond scanning the office for things to comment on.