BizSugar.com › Sales › 3 Secrets of Sales Automation to Promote Small Business Growth

Marketing automation has become an integral part of many organization’s strategic mix as the toolset provides businesses with enhanced opportunities to transform raw leads into sales-qualified prospects.
This is done by continually nurturing leads with various forms of informative content and personalized communications as they move through the sales funnel.
But marketing automation, just like everything else in technology, is evolving at light speed. As marketing automation becomes commonplace, sales automation – often called sales force automation (SFA) – is becoming the new cutting edge focus.
After all, you can engage in all kinds of effective marketing tactics, but if you can’t get a sale out of it, your efforts are wasted.
As automation makes its leap into the realm of sales, businesses unlock new opportunities to gain heightened levels of revenue and success.