Online auction sites are becoming increasingly competitive, evolving alongside advancing technology and providing a larger number of more sophisticated platforms for online sellers. Founded as early as 1995 when it was known as AuctionWeb, eBay Inc. (NASDAQ:EBAY) was one of the first online selling and buying portals and, for years, held the monopoly in digital auctions. Subsequent years have seen the online auction market diversify, with new auction sites competing in eBay’s space, offering consumers a wider choice of digital auctions on which to sell and buy products.





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