A strong elevator pitch is one of the most valuable weapons in a salesperson's arsenal. Too often, though, the intricacies of this sales tactic are...





Comments


Written by elainerogers
4348 days ago

Different pitches are required for different events, meetings and circumstances. And stories are the essence of human interaction. You mention benefits in No 2, I remember going to a sales seminar, and they discussed FAB, features advantages and benefits. Essentially the message was that benefits are what the potential client really wants to hear, and this should spill over into all written and online content and copy (including video).

Great post Sean, personally I have actually gone into an elevator and tested for acoustics!! Well, Ok I haven't done - YET, but it should be considered :)



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!