BizSugar.com › Sales › 4 Tips for Generating Online Sales with Creative Content

Content marketing is nothing new. Neither are the basic elements most content creators have to deal with. These are basically things like graphics, photos, video and of course, copy. But as Ryan Ernst, Director of Communications at The Connor Group, explains, it's the way you use these elements that's important when generating sales. Creativity is a major factor as is showing the "personality" of your business or brand.