5 SMART Goals For Business Development

5 SMART Goals For Business Development - http://www.b2binboundmarketer.com Avatar Posted by JohnMBeveridge under Sales
From http://www.b2binboundmarketer.com 2795 days ago
Made Hot by: DigiTechBlog on April 12, 2015 3:33 am
The term "business development" means different things to different people. For purposes of this article, I will use Scott Pollack's definition of business development from his article in Forbes: Business development is the creation of long-term value for an organization from customers, markets, and relationships.

This definition encompasses marketing, sales, branding and thought leadership in relationship to creating "long-term value" for an organization. It can be thought of the overarching efforts of your company to generate revenue and improve your reputation as an industry leader.





Comments


Written by lyceum
2793 days ago

John: Talking about S.M.A.R.T goals, have you studied the works by Dr. Edwin A. Locke? He is a pioneer in the goal setting field and organizational leadership.



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!