BizSugar.com › Sales › 5 Myths About Sales and the Realities Behind Them

When a great product or service isn't selling, the salesperson is probably to blame, right? Actually, that's nothing but a myth, one of many that plague the sales profession. Martyn Lewis, author of the acclaimed book "Sales Wise," shares five other myths about sales, and the realities behind what creates truly effective sales lead generation programs.