BizSugar.com › Sales › 6 Cold Calling Scripts that Win!

If you look at the Lijit search widget on the right side of my blog you’ll see that the most popular topic readers search for is… Cold Calling Scripts. I find it interesting because using scripts is one of those “BIG Debate” topics that sales people and their manager often argue about.

In my very first management role I wanted everyone to, “say it just like I say it …word-for-word and you’ll close more deals!” I quickly learned it was the wrong approach. I got a lot of push back, and my sales people would always revert back to saying it their own way.

That’s when it hit me...