BizSugar.com › Sales › 7 secrets to the perfect sales letter - copywriting tips

As much as I would love to think that you are reading this sentence because you saw that the post was written by me and you went ‘ oh totally wicked dude– I love Alex’s stuff’ I know this is not the case. 1:) because you are not a Ninja Turtle (really, does anyone speak like that?), and 2:) because the reason you are actually reading this is to do with the first secret of good sales copy.