Survey finds most small businesses don't track ROI

Posted by Becky under Sales
From http://www.btobonline.com 5951 days ago
Made Hot by: on January 9, 2008 4:26 pm

A new study found that 82.8% of small businesses do not track ROI on lead generation programs. The study also found that 52.4% of companies surveyed have no formal sales forecasting process in place.

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Comments

Written by joycemckee
5950 days ago

Tracking ROI on any marketing program, lead generation, seminars or trade shows requires planning and follow through. Typically small businesses are running from one fire to another.

Thee is an industry statistic that 80% of trade show leads are never followed up! Look at the lost opportunities here. How can an ROI be established, if no follow up occurs?

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