What's the Best Day & Time to Follow Up on Leads?

Posted by LaurenO under Sales
From http://www.marketingsherpa.com 6149 days ago
Made Hot by: melanee on January 21, 2008 7:54 pm

If you think you know the best day or time to follow up on a Web-generated lead, you're probably wrong. Here's a peek at one marketer's results from a study on this issue.

Includes answers to:
- How many hours to wait before calling
- What time of day gets the best conversion rates
- Which day gets the most completed calls

Like most marketers who dread letting hot leads go cold, Steve Fitzgerald and Steve Heath of FranklinCovey rely on a telemarketing team to contact Web users who abandon online shopping carts for their time management-training workshops....