There are so many things that could be considered a “competitive edge”, but unfortunately, they can also be duplicated.
We’ve seen this with technology, chains of stores that once dominated the market, and even companies that claimed to have the lowest price . . .
Until someone else came along and found a way to do it quicker, better and cheaper.
Here’s A Crazy Thought . . .
How about offering something the others can't, like . . .
A HUGE But Neglected Selling Point!
Posted by paulcastain under SalesFrom http://yoursalesplaybook.com 2810 days ago
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