BizSugar.com › Sales › Are False Positives Killing Your Sales?

In sales, we have a lot of False Positives as well. We interpret things in one way, but in reality they may be quite the opposite. False Positives cause us to take courses of action that may be completely wrong. False Positives cause us to diagnose the customer situation completely incorrectly, we do the wrong things. But instead of harming the patient, usually the result is they kill our deals--we lose.