BizSugar.com › Sales › Are You Losing Lead and Sales Opportunities?

More technology means more access to clients, more potential for growth, but much more complexity in how we build business to business and direct-to-consumer leads. We can try to close our leads following our natural instinct for sales. Coming up with the perfect email when the inspiration hits us. Or drawing on our charisma to make that definitive sell over the phone. You may be a team full of talented, spontaneous sales reps, but is that going to be applied in a consistent and effective way over the long-term?