Are You Selling To Your Market Or Yourself?

Are You Selling To Your Market Or Yourself?  - http://bloggertone.com Avatar Posted by bloggertone under Sales
From http://bloggertone.com 3580 days ago
Made Hot by: stillwagon428 on June 28, 2011 4:49 pm
Regardless of where you are in the world, if you answered no to the question above, you can stop reading and go and do something more beneficial with your time.





Comments


Written by nialldevitt
3580 days ago

There is an awful amount of B.S. spoken and written about selling, I'm not including your post here Elaine :)

In fact there is so much rubbish out there I often wonder how anyone could work it out.

In its simplest form selling is about working out how why people buy, and different people buy for different reasons, depending on what they are buying and who they are buying for.

Traditional marketing is about appealing to the masses, selling on the other hand is about appealing to the individual so by definition a one size fits all sales approach was and is never going to work.

Interestingly perhaps, I think that social media is bringing the gap between marketing and selling. Great social media and great selling have something very much in common - they both heavily depend on listening really well to customers.



Written by m4bmarketing
3580 days ago

Niall, I understand why people think traditional marketing was selling to the masses. However and I can only comment on my experience is that marketing that worked was and is always the result of listening and understanding what customers think, feel and behave and tapping into their emotions.

Susan



Written by elainerogers
3580 days ago

Interesting last comment there Niall - bridging(?) the gap between marketing and selling. The Marketers will be up in arms!!

I agree listening is so important in the communication process, and tapping into the emotional triggers. I will learn this great skill one of these days :)



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