BizSugar.com › Sales › Best Ways to Approach Lead Scoring

In order to effectively implement a lead nurturing campaign, you need to assign relative importance to each of your prospective sales accounts. This is where the concept of lead scoring comes into play.

In this article, you'll learn about the basics of lead scoring and how it can help you optimize your sales process so reps focus the brunt of their efforts on leads with higher propensities to convert.

With an optimized sales and marketing process, you can expect conversion rates to go up, and lead nurturing costs to go down. This, in turn, has a profound effect on your business' bottom line.