BizSugar.com › Sales › Boost Your Sales: How to get marketing and sales on the same page

Selling is all about two-way conversations, often taking place in real time. Salespeople speak to potential customers, answer questions, and address concerns. They also provide information on the fly and adjust messages so customers are persuaded to buy. That’s the way the process is supposed to work — as long as sales is aligned with marketing, says Linda Bishop…