BizSugar.com › Sales › Can I Use Facebook Messenger to Sell My Product?

Frequently, marketing teams face the old question of social media ROI: "What is this really doing for the company, on the bottom line?" Much of our work with metrics and signals is meant to prove that social media marketing really does make a difference, especially when there is buy-in throughout the company. Today, we're going to talk about one of the most direct types of ROI possible, the sale, and how It's now easier on Facebook than ever before.