Are you speaking poorly about your competition? Is your competition bashing you?

I've known people who believe in creating doubt in the prospect's mind by pointing out a competitor's weaknesses. On the other end of the spectrum. I've known people who believe the exact opposite. They choose not to say anything negative about the competition—





Comments


Written by ShawnHessinger
5292 days ago

It may sound corny, but I think the truth is best. Anyway, it seems to me bashing can backfire. If you've got a point to make about how your product is better, make it. But bashing the other guy could also give him unwanted publicity.



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