BizSugar.com › Sales › Could New Amazon Fire Phone Kill Brick and Mortar Retail?

Forget the 3D display. The most distinguishing thing about the new Amazon Fire Phone is its unique Firefly feature. Basically, this feature allows buyers to take a photo of a product with the phone's 13-megapixel camera and then search for the item in Amazon's vast data base -- and buy it. Move over Price-Checker App. If you've got a retail store with products on your shelves, you can probably see the problem here. Buying rim Amazon -- not from you -- could be just a click away. But is that what will really happen? Read on.