BizSugar.com › Sales › Crossing The Chasm, Selling And Buying Process

First, apologies to Geoffrey Moore and his seminal book Crossing The Chasm.

Several of my recent posts have stimulated discussions about the chasm between our Selling Process and our s’ Buying Processes. I’ve gotten a lot of questions about, ‘Shouldn’t we be focusing on their buying process,” “How do we bridge the selling and buying processes, ” “How do we manage to two processes simultaneously,” and a number of others.