Crossing The Chasm, Selling And Buying Process

Crossing The Chasm, Selling And Buying Process  - http://partnersinexcellenceblog.com Avatar Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 1629 days ago
Made Hot by: MarketWiz on February 2, 2015 2:37 pm
First, apologies to Geoffrey Moore and his seminal book Crossing The Chasm.

Several of my recent posts have stimulated discussions about the chasm between our Selling Process and our s’ Buying Processes. I’ve gotten a lot of questions about, ‘Shouldn’t we be focusing on their buying process,” “How do we bridge the selling and buying processes, ” “How do we manage to two processes simultaneously,” and a number of others.






Comments


Written by lyceum
1627 days ago

As a former purchaser with many years of buying, negotiation, supply chain management, I am happy to read new, fresh ideas, linking the buying process into the mindset of the sales people. I have said it for a long time: When should purchasers and sales people start to talk to each other? ;)



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!