Customer Retention, Whose Job Is It Anyway?

Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 3811 days ago
Made Hot by: ObjectOriented on April 24, 2013 11:42 pm

I wrote, Customer Retention-Different Approaches, the other day. It stimulated a lot of discussions. One of the most interesting was with my friend Brian

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Comments

Written by AngelBiz
3806 days ago

You couldn't have put any better. Anyone who thinks only sales is responsible for making customers come back obviously hasn't talked to customers. I would also add that ultimately the responsibility lies with the management who decides the goals and agenda for all the departments you mentioned above.

It also helps to put human touch in all the customer interactions. Anyone who has dealt with the myriad phone prompts when calling customer service can attest to this.

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Written by HeatherStone
3811 days ago

Hi David,

Lot of posts recently about customer retention it seems. And why not? It's an important topic. But you're right, of course. Customer retention is everyone's business, but, of course, everyone at your company should know how to do their part in the process. Thanks for sharing with BizSugar

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