Customers Buy More, Stay Longer with Subscription vs. Flash Sales[podcast]

Posted by lyceum under Sales
From http://smallbiztrends.com 3247 days ago

How many times have you bought something from a site because of a flash sale? And then you never buy anything else from them again, or until another flash sale comes up? So while you’re able to get some fast one-off purchases if that’s your business model, it may not be the best way to attract and retain longtime customers that buy even when there is no sale.
Jerry Jao, CEO and founder of Retention Science, shares with us why his research found that subscription-based businesses not only lead to having paying customers longer, but also have much higher average order sizes compared to flash sale sites.