BizSugar.com › Sales › Dream Clients vs. Prospects

In meeting your individual sales activity goals, it is easy to call on prospects who are willing to give you their time. But this report fodder does nothing to generate results for you, for your company, or for these prospects. Salespeople are better served by focusing their time and attention on Dream Clients, the companies for whom they can create tremendous, game-changing results. These points will help you to tell them apart.