Drill or hole? What are they buying – and what are you selling? | Small business news; tips; networking | BizSugar

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Drill or hole? What are they buying – and what are you selling?

Posted by chrissyastbury under Sales
From http://www.waspbarcode.com 4313 days ago

Jeffrey Gitomer, business expert and author, explores the sales lesson behind the "drill or hole" anecdote and addresses how to enhance customer experience by being an expert offering value, not just a director of traffic.

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