With more sellers chasing fewer customers these days, do B2B buyers have the upper hand? Well, according to buyers themselves, the answers is yes. However, it’s also apparent that some B2B sellers are leaving themselves vulnerable to manipulation...





Comments


Written by nialldevitt
4685 days ago

Some great points here! I agree that salespeople need to work much harder to understand the buyer's business, market, products, customers and language. Try to get inside the head of the buyer, see the world from their vantage point and with their eyes.



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Share your small business tips with the community!
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Share your small business tips with the community!