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One of our top performers called me to her cube today and said, “Doyle… I need your help. I was supposed to get a final decision today from a big account I’ve been waiting on. Although the prospect promised to call me… she didn’t. I’ve tried calling her and haven’t been able to reach her. It’s the end of the day, and I’m writing her an email. Can you read over it and tell me what you think…”

I read through the first three sentences and noticed it was just a bunch of fluffy language that didn’t really say anything… a bunch of blah, blah, blah. We’ve all been there right?

So I told her...