BizSugar.com › Sales › Getting Past No—and Getting to Yes

By Karen Axelton No matter what stage your business is in, as an entrepreneur, a big part of your role is selling. The problem is, many entrepreneurs don’t have sales experience, and have to learn on the fly as they grow their companies. The good news: It’s easier than you think to get past “No” and get to “Yes.” Next time you hear a sales prospect starting to say “No,” try these tactics to get past his or her objections.