BizSugar.com › Sales › How Businesses Use Data Analytics to Improve Sales

Sales and marketing can be a guessing game.

However, technology has given teams the ability to see for themselves exactly what their strategies are doing. Using data analytics, they can monitor customer activities and tie them to specific sales efforts.

With so many brands now using analytics to power their sales and marketing work, businesses that fail to embrace this technology may find they’re losing to the competition.

Here are a few ways businesses are using analytics to improve sales.