BizSugar.com › Sales › How To Build A Sales Process That Drives And Improves Growth

What is a sales process? It is a clearly defined series of steps taken by your sales reps to move opportunities from leads to conversion. Your goal, however, should be to follow a process that’s proven to bring in deals and wins for your company. In this article we’ll map all the key steps of a successful sales process for you. If you follow these steps your team will be able to stick to best practices, avoid wasteful pursuits and, best of all, pinpoint bottlenecks and clearly measure outcomes. Likewise, having an efficient sales process will reflect on your sales leadership. It will showcase you have a vision as a leader vision and a result-oriented work style, which are two of the seven keys to sales success according to Forbes.