By Diarmuid O'Connell
I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona?
How To Build Buyer Personas For Use In Your Marketing Communications?
Posted by
Sian Phillips under Sales
From http://tweakyourbiz.com 3954 days ago
Made Hot by: steefen on June 25, 2013 3:30 pm
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