How do you generate more clicks and sales? Hint: personalization.
Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience.
How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales
Posted by erikemanuelli under SalesFrom http://marketingland.com 3379 days ago
Made Hot by: nikhilganotra on August 4, 2015 6:19 pm
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3376 days ago
I think that Google AdWords has to do some work to become really personalized...
3377 days ago
3377 days ago
Google AdWords :D
But seriously speaking, here's a good example: DoggyLoot.com. The dog products seller personalizes by segment their customers by the dog's size.
3378 days ago
I keep reading marketing land blogs as they are really very informative those who want to succeed in Online Marketing field. And after reading this post, I realized why some brands are not able to drive a good CTR.
Yes, it is true that if you want your visitors to become your customers, the key is to solve their problems. Giving them eBooks, Podcasts, Tutorials for free. And yes, this tactic works very well.
Thanks for sharing.
3377 days ago
Glad you liked the share!
3378 days ago
I like the efficient strategies listed by the author and the concept "Adaptive pricing" is new to me.
Yeah, I agree that the call-to-action has more value, and it would be good to add the personal touch to win the customer's heart.
I would like to thank the authour for showcasing some remarkable resources to increase the sales, I'll try to make use of them.
Thanks Erik for the awesome share, have a great day ahead.
3378 days ago
The tips mentioned in this article are cool. Adaptive pricing and personalized CTAs are ones I liked the most.
3378 days ago
The "adaptive pricing" reminds me of my Dad in his shop 30 years ago. So while technologies change (no technology in our shop!) marketing strategies to maximize profit remain the same.
Interesting what you say about personalization - I had been going down the route of less personalization because I read somewhere that the least amount of information requested from users the more likely they were to op-tin to your list. Glad you warned me!
If increasing personalization is going to increase my CTR, I'm very happy to learn a different strategy for email marketing.
I'm already taking a free trial of TrenDemon.
3378 days ago
Thanks for this beneficial guide sharing !!
3378 days ago
I've noticed a few of these trends entering into the internet marketing space this past year and am in the process of working a few of them into my own business.
In the past I've been able to get away with less personalization simply because my website visitors primarily consisted of people who already knew me either from another platform or a website. Now however, a larger and larger percentage of my traffic are from people who are meeting me for the first time, so retaining those visitors is getting harder and harder. I look forward to personalizing my CTAs especially as I forsee that providing a great return on my time invested.