Over the years, a growing divide and disconnect has been felt between the sales and marketing functions in many organisations. Neither has taken the time to fully understand the needs and requirements of the other, resulting at best in a breakdown of communication and at worse a complete disregard for each other, impacting results.
HOW TO: Connect marketing and sales to deliver 360° ROI
Posted by
marketingb2b under Sales
From http://www.b2bm.biz 4966 days ago
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