BizSugar.com › Sales › How to Run Effective Client Meetings — The KFC Approach | Ian Brodie

How many meetings with clients have you been to that were aimless, unstructured and poorly planned?

If you're like most professionals, probably quite a few.

The problem's particularly acute when it comes to business development meetings: your first few meetings with a potential client when you and they are trying to figure out whether you should work together. Make a mis-step here and the relationship is over before it's begun.

Yet so many professionals try to “wing it” with little preparation and only vague objectives for the meeting such as “get to know each other” or “find out their issues”.