BizSugar.com › Sales › Increase Customer Satisfaction and Long-term Sales Using Login with Amazon

Mike Stenger of MikeStenger.com gives this basic overview of Login with Amazon. Introduced last year, the option allows customers to buy from your eCommerce store using the same Amazon log-in as customers do when logging in directly to Amazon's main site. Stenger argues that Amazon's brand and the ease of sign in for customers who already have an Amazon account make this an option that could increase the customer service and long-term sales of small independent eCommerce sites too.