Increasing Sales By Being Negative & The Research

Posted by IanDSmith under Sales
From http://www.portfoliopartnership.com 3784 days ago
Made Hot by: PMVirtual on December 14, 2013 9:38 am

A pessimistic strategy has actually been proven to work and is supported by research! Daniel Pink touched on it in his latest book, To Sell is Human. In it he highlights the work of Wellesley College’s Julie Norem and the concept of “defensive pessimism”.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
3781 days ago

Ti: Thanks for your kind words.

- 0 +

Written by lyceum
3781 days ago

Ian: I will describe and teach this kind of defensive tactics on my new site, EGO Dojo.

- 0 +

Written by lyceum
3783 days ago

As a realistic optimistic, philosophically speaking, and pessimistic about today's business culture, I got curious about this book. It could fit my defense business ideas that will be described on my new site, EGO Dojo. The following quote from the article, is pro-active:

"Defensive pessimism encompassed an entire process by which negative thinking transformed anxiety into action."

- 0 +

Written by IanDSmith
3781 days ago

I certainly feel there is a place for defensive pessimism in a business context. My biggest take is to understand that it's not just about identifying negative events that could happen, but also designing tactics to deploy.

- 0 +