It seems all we’ve been hearing about the holiday shopping season is that consumers are crazy for deals. They’re using their smartphones to scope out the best prices, signing up for daily deals services to get special offers and even camping out at the mall on Thanksgiving to get discounts at dawn (or midnight, depending on the retailer). But there’s an equal and opposite phenomenon taking place as well, The Huffington Post Small Business recently reports: At the same time they’re craving deals, consumers are also willing to pay higher prices for products and services they value.






Comments


Written by MrsZeus
3826 days ago

Interesting article. I think it depends on your customers - it's an imperative to actually know your customers.

For example, WalMart customers buy there in order to pay the lowest prices possible. Starbucks (one of the companies that raised their prices) customers are used to paying more for their coffee and, therefore, don't mind the new raise.



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!