In today’s Sales 2.0 environment, sales professionals, consultants, and small business owners are told that they need to create an online presence if they expect to achieve their sales goals and targets. However, too many people...

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Written by ShawnHessinger
3758 days ago

Hi Kelley,

I think the operative questions here are how much is too much and what kind of social media activity is your business engaging in? Social media should serve a purpose beyond just to "create an online presence" whether marketing (or prospecting if you will), brand reinforcement, educating or establishing contact with potential clients/customers/suppliers. If you spend all day trying to decide which photo to use on your profile or what color or template belongs on your blog (or Tweeting about what you had for lunch), expect your social media efforts to have about the same impact on your business as redecorating your private office.



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