If you walk into a room of hard core sales hunters and say, “It's all about relationships,” your audience would likely cringe. Not necessarily because they don't like the idea, but because they can't relate to the concept. On the other hand, if you were to make the same statement in a room filled with account managers and business owners, you'd likely get a lot of head nodding and agreement. I believe that “generally speaking” the relationship begins after the sale, not before.
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