BizSugar.com › Sales › Lean Sales And Marketing--Defining Value

More value is not better! More value is confusing and distracting. More value can create complexity from the point of view of the customer---they have to figure out and sort through all the stuff we throw at them. More value wastes customer time and resources in trying to understand exactly what value we create for the customer. More value, in the eyes of the customer becomes less value!