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For those of you with a background in Lean, TAKT Time is a familiar concept for manufacturing, but what’s the application to sales and marketing?

TAKT actually comes from the German word, Taktzeit, which refers to the cycle time, beat or rhythm. It’s a powerful concept for Lean manufacturing. We want the line to run as efficiently as possible in fulfilling customer demand. Slow down’s, back ups, line starts and stops are all problems. They create inefficiencies and costs in the manufacturing process, as well as adversely impacting the ability to fulfill customer demand.