Gladwell's writing and insights are always worth reading. He is the author of The Tipping Point and Outliers -- two very popular books.





Comments


Written by ShawnHessinger
4169 days ago

Wow, TJ! Great and inspiring article as Malcolm's stuff often is. Thanks for recommending it and great analysis. Unfortunately, this is the opposite of what I recently experienced in a meeting on a startup where some planners decided what we needed was tons of money, planning and market research that would further delay entrance into a market with an entrenched competitor because it was believed the only way to compete with a well-financed and established rival is on their own terms, meaning being well-funded and well-staffed thus requiring even more cash flow even to survive. Fortunately, the core founders have decided on a grass roots approach with a good product and a small but dedicated team. We'll take our five smooth stones, thank you very much, and trust an unconventional approach when dealing with Goliath.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!