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Marketing-Qualified and Sales Qualified Leads: Can MQL ever equal SQL?

Marketing-Qualified and Sales Qualified Leads: Can MQL ever equal SQL? - http://blog.actonsoftware.com

Posted by BLASTanna under Sales
From http://blog.actonsoftware.com 4332 days ago

Based on their definitions, Marketing Qualified Leads and Sales Qualified Leads should equal, however this almost never happens, even in a perfect lead generation program.

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