Great salespeople have the ability to negotiate. They see every advance in the sales process as an opportunity to negotiate in good faith, creating value for their company and their client company at each and every stage. They build trust within their client’s company, negotiating changes and modifications within the buying team to ensure that value is created for all of their stakeholders. They negotiate within their own organization to innovate and create value for their clients. All of these negotiations lead to the trust that makes final negotiation easy, with both sides trusting that they can create a win-win agreement.
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